Selling culture There is an interesting story in my local paper this morning concerning museums.
Evidently Montreal is hosting a forum of experts from around the world on how to make our museums more interesting places for the general public to visit.
It is an established fact that at the Louvre the average viewer at most spends 25 seconds looking at the Mona Lisa.(they actually have a name for it, "the Mona Lisa effect")Most other works of art get about 3 seconds each.
Whats wrong here? In the words of one expert "A museum must promote emotions ,not product. It must be a place where people can look,think and learn."Modern families want to escape stress and spend more time with each other and engaging the interest of an entire family,youngsters,teens and adults,is no small feat.
Museums must be entertaining and not just entertainment which can be a very fine line.Being entertaining is about engaging,it piques the imagination and challenges us.Entertainment is a diversion,something you do when you are bored.
Another expert says that museums should use their collections to tell multiple stories as another way to connect with the public.
Why did I find this article in the paper so interesting? Because this is what storyboard dioramas are all about.Engaging the individual viewer and the entire family,imagination,education,entertaining,telling stories,challenging .
I know not everyone's goal is to have their stuff in a museum,neither was it mine in the beginning but it just happened that way.Somewhere down the road this will probably happen to a lot of the hobby stuff being produced today.What we are doing now will someday be part of tomorrows heritage , a time when people actually took the time to do things by hand.