) and the fact that modelling is a hobby practiced mainly by a fairly small number of people who do tend to have a reasonable amount of disposable income. This means relatively short production runs (= higher cost per item) but also the opportunity to sell for higher prices than it could.
Short production runs also maintain sales because the fear of loosing out comes in to play from the punter’s perspective. This, in turn, means the item will stand a higher price than something permanently in a product catalog, rarer being seen as dearer. “It’s a bit dear, but I’d better buy it because I may not be able to get it again……”Don’t forget inflation, which is rather high of late (really? this is the first I heard of that …
) when the owner, Rob de Jong (whose illness and subsequent death are the reason the shop is no longer there), told me that if he got, say, ten or twelve copies of a kit in, he would only place one or two on the shelves and the rest in the back room, to replenish the ones on the shelves when he sold them. This because, as he put it, if people see a stack of the same kit they’ll think, “There are plenty, I’ll get one next time” but with only one or two on the shelf, they think, “Better get it before it’s gone.”scalemodelling.co.uk is a privately operated online discussion forum. All content posted by members reflects their own views and opinions and does not necessarily represent those of the forum owners or administrators. While reasonable efforts are made to moderate content, no responsibility is accepted for user-generated material. By using this site, you agree to comply with UK law and the forum rules.