I used to be a big Blackberry fan and the last BB I had, with the full touchscreen instead of that little keyboard (far easier to use than any touch screen!), was a great phone.Never had Apple anything. Never will. I refuse to pay 1000 for something worth 300 just because it has a picture of an apple on it.
But we all know what happened to BlackBerry so I switched to an iPhone and had one ever since. I always buy the biggest screen I can get and have had the current phone for around 3 1/2 years, bought outright. I find it excellent value and if I bought a cheaper model would probably have wanted to upgrade before now. I doubt that I will do so for a couple more years, unless something goes wrong.
Yes, Apple products are somewhat more expensive but they are made well and are good quality. I have never used an Apple computer but I did have friends who did and they loved them.
As for Apple TV, I consider it to be the best streaming service I have tried and I have tried a few. There is less content than other but it is, again, high quality and I watch it more than Netflix, I have kept my Netflix account open but, right now, have nothing on it I want to watch. Prime is OK overall with a lot of content but producing the new Reacher series makes them an essential. Paramount Plus has Yellowstone and its spin-offs, along with several other excellent series such as Seal Team and La Brea. Although Apple has less content than all these I find myself watching it more than any of them.
Incidentally - Disney+ is a disaster having wrecked all their franchises, hence replacing that with Apple.